AirTran Offers Buy 1, Get 1 Free Wi-Fi Sessions

From 1 November to 31 December, double your AirTran Wi-Fi fun: The airline is promoting its in-flight Wi-Fi by offering a 2-for-1 purchase: buy a session, and get the next free (must be used by 31 January 2010). AirTran has Wi-Fi on all its aircraft, and operates 700 flights a day.

This spate of free and sponsored deals would seem to indicate that Wi-Fi session use isn't high enough, because you don't give away a service that has a trajectory of adoption that you want. Instead, you use freebies to gain users who then find the service worthwhile enough to pay for routinely in the future.

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