AirTran Offers Buy 1, Get 1 Free Wi-Fi Sessions

From 1 November to 31 December, double your AirTran Wi-Fi fun: The airline is promoting its in-flight Wi-Fi by offering a 2-for-1 purchase: buy a session, and get the next free (must be used by 31 January 2010). AirTran has Wi-Fi on all its aircraft, and operates 700 flights a day.

This spate of free and sponsored deals would seem to indicate that Wi-Fi session use isn't high enough, because you don't give away a service that has a trajectory of adoption that you want. Instead, you use freebies to gain users who then find the service worthwhile enough to pay for routinely in the future.

Placebo free tour bundle downloadAirTran Offers Buy 1, Get 1 Free Wi-Fi Sessions