Bing is underwriting free Wi-Fi at some hotspots if you perform a single Bing search: Microsoft's new search engine has gotten positive reviews--I quite like it, though I haven't become a regular user yet--and the company has teamed up with JiWire to push brand awareness through sponsored hotspot access. The program started in September, and incorporates thousands of hotspots--though JiWire is providing details about which one. JiWire says that 30 to 40 percent of visitors take Microsoft up on the offer.
[My usual disclosure: I own a vanishingly small number of shares in JiWire, a privately held company, from my time as an employee and consultant.]
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