Friday, March 5, 2010

What's the Sound of One Hand Paying? Kachingle

Loyal readers, I'm trying out a new way that you can support this site directly: Kachingle just launched, and it's the latest, but most interesting in my view, in a long series of ways in which individuals can push small amounts of money that aggregate into potentially large quantities without much effort. I've tried many of these over the years, but they typically involve too much work on the part of you, the reader.

The idea behind Kachingle can be explained in two sentences. You pay Kachingle $5 per month and choose which sites, when you visit them, that you want to support. Kachingle tracks your visits to those sites, and then divvies up your $5 proportionately among your supported sites based on your visits.

From the user standpoint, you get transparency. You can see how much money I make overall, and how your dollars and cents are being divided. At launch, Kachingle gets 10 percent and PayPal gets roughly 10 percent. As volume increases and other factors come into play, some of those fees will drop. Those fees are taken out after you pay, netting me 80 percent of whatever proportion I get.

This site is obviously a labor of love, but I will guarantee that revenue from advertising and other methods is directly proportionate to the amount of time I can afford to write original reporting and analysis. I'm trying Kachingle as one experiment to see whether individual readers of the site who find it useful can, through very small increments, boost revenue enough that I can devote more time to it.

Kachingle is in the early days, so there are few user and few sites using the service yet. That will change, clearly. And the experiment is limited to the $5 you spend each month if you sign up, which make the risk small.

To sign up for Kachingle use the badge at the upper left below the site logo, or follow the link in this post.

A nice side benefit of Kachingle is that the more people and sites that use the service, the more all sites that use it benefit. We can rise the tide for all boats.

Virgin Mobile Ups Data for On-Demand BroadbandCheryl Cole isn’t motivated by money