Alaska Airlines Launches In-Flight Service

Alaska Airlines has its first six equipped craft: The service launched on six 737-800s, and is free for airline Visa card customers through 31 July. Other customers will pay Gogo Inflight Internet customary charges. The 737-800 and -900s will be equipped first, followed later this year by 737-400 and -700s.

Alaska had first partnered with Row 44, but after numerous delays decided to go for a service that was already in effect, despite the airline having a fair number of routes over the Pacific and to Mexico where Aircell's service can't yet reach. Alaska coverage is expected in early 2011, according to the airline's Web site. (How'd you like to be on the Aircell Alaska install team? Sounds interesting.)

In a smart move, flights from Seattle and Portland to Alaska are currently free, because service will be available for so brief a period.

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