Sunday, July 4, 2010

*$->0

Starbucks launches its free North American in-store Internet today: It was quasi-free before (two hours with a single purchase ever since December's changes), and now you pay nothing to use as much Wi-Fi as you want.

Will *$, as we affectionately call the company here in Seattle, be filled with snoring loafers and couch squatters? Likely not. The company found an average of an hour's daily use by those who took advantage of the two-free-hours offer previously.



SFO Goes FreeKurt Cobain exhibit opens in Seattle